After watching the video regarding advertising in food, I am not at all surprised. Maybe it is because I am naturally a skeptic, but what the woman was saying sounded absolutely right. I’m honestly surprised that more people don’t realize this in the normal realm of their lives.
The ethical questions that come about are pretty simple. Producers have to ask themselves, “how much can we lead people on, to buy our product, but not lie to them?” Along with that, marketers are taking advantage of consumers, and those marketers and their firms have to decide how much they want to exploit that “willful ignorance” that the speaker in the video alluded to.
If there is anyone that should be criticized, it should be those people in the media and advertising communities creating this false sense of assurance when it comes to what consumers are purchasing. Yes, they aren’t lying when they say “farm fresh,” but I don’t think a place that can be ridden with disease is anywhere close to being “fresh.”
The farmers are not producing the marketing campaign, they are producing the product, and while people want to advocate cleaner and more efficient practices at the production stage, they are putting together the most “honest” day of work there can be from the production-phase to purchase.
The media as a message-spreading vehicle is at fault by perpetuating the idea and maintaining the willful ignorance. The greatest quantity of ethical issues and the greatest issues themselves lie with those in the media that are in the business of marketing “white lies”