From an ethical standpoint, I could go a thousand different directions on what could be most paramount to me. One thing though, is something that all others hinge on, and that is honesty.

For people that know me, I am an honest person. Always have been. Without honesty, things like integrity and credibility are lost so whether it is being truthful in advertising or it is being truthful in the stories that I am communicating on the air of a TV or radio station, I will always remain truthful. It is amazing how a career can be destroyed when people find out you’re a liar.